Completing the 2020 Census is a form of activism + resistance.
The Census brings money, resources, and political power to your community. It runs through September 30 and it’s a big deal.
This 9-question confidential survey takes 10 minutes to do—online (at my2020Census.gov) by phone (844-330-2020) or by mail.
When you fill out your Census, each person in your household (including you) brings $20,000 into your community over the next ten years.
An accurate count secures critical funding for our hospitals, healthcare, first responders, essential emergency services, affordable housing, food assistance, schools, child care, public transportation, road repair, and more.
When you complete the Census, you protect your voice, voting power, and equal representation in government. Your participation determines your state’s power in the electoral college. An undercount could cost your state one of its seats in the House of Representatives (which would go to another state for the next decade!).
Everyone has the right to safely participate. Yes, everyone—citizen or not—even babies count. And despite what you may have heard, there is no citizenship question on the 2020 Census.
The first iteration of the campaign was unveiled during Martin Luther King Jr. Week in January 2020, with 40 large-scale ‘COME TO YOUR CENSUS, S.F.’ posters—in the four official languages of San Francisco: English, Chinese, Spanish, and Tagalog—on JCDecaux kiosks along San Francisco’s Market Street corridor, and at the SF COUNTS 2020 Census launch with Mayor London N. Breed and Speaker Nancy Pelosi at San Francisco City Hall. The initial campaign iteration featured the work of 10 artists with strong connections to the Bay Area, and appeared in the Castro, Duboce Triangle, Embarcadero, Financial District, and in SOMA, through the generosity of San Francisco Arts Commission (SFAC)—who donated their advertisement space for Art+Action’s use.
Tré Seals, founder of Studio Seals and Vocal Type Co.—who seeks to diversify design with custom-typography highlighting a piece of history from a specific underrepresented race, ethnicity, or gender—created the MARTIN font, inspired by the Memphis Strike of 1968, in which Martin Luther King Jr. joined workers in demanding recognition for their union, better wages, and safer working conditions. While in the original “I AM A MAN” posters, the ‘AM’ was highlighted, in the campaign, YOUR is emphasized, inviting viewers to action by communicating that completing the census is something you rightfully deserve and by which you are empowered.
Who’s Behind All This?
A coalition for civic participation that spans art, creative, community, business, technology, philanthropy, activist, and government sectors. We believe art has the capacity to move people to action, deepen public discussions around civic agency, and serve as a vehicle to civic participation.