Completing the 2020 Census is a form of activism + resistance.
The Census brings money, resources, and political power to your community. It runs through October 31 and it’s a big deal.
This 9-question confidential survey takes 10 minutes to do—online (at my2020Census.gov) by phone (844-330-2020) or by mail.
When you fill out your Census, each person in your household (including you) brings $20,000 into your community over the next ten years.
An accurate count secures critical funding for our hospitals, healthcare, first responders, essential emergency services, affordable housing, food assistance, schools, child care, public transportation, road repair, and more.
When you complete the Census, you protect your voice, voting power, and equal representation in government. Your participation determines your state’s power in the electoral college. An undercount could cost your state one of its seats in the House of Representatives (which would go to another state for the next decade!).
Everyone has the right to safely participate. Yes, everyone—citizen or not—even babies count. And despite what you may have heard, there is no citizenship question on the 2020 Census.
Now, more than ever, it’s time to resist erasure and claim your fair share. It’s time to COME TO YOUR CENSUS.
This arts-driven campaign—established through a process of interviews and collaborations with key community-based organizations—reflects an ideology of equity and plurality. The creative platform, COME TO YOUR CENSUS was developed under the guidance of Art+Action Director of Messaging + Creative, Amy Schoening, with SF-based creative syndicate Partners in Crime and Amy Finn of Agency by Others. The campaign typography and artwork selection was brought to life by MCCALMAN.CO design studio, led by S.F. artist George McCalman (who also is one of the campaign’s participating artists). The first iteration of the campaign—in the four official languages of San Francisco: English, Chinese, Spanish, and Tagalog—was unveiled on the JCDecaux kiosks along San Francisco’s Market Street corridor, courtesy of San Francisco Arts Commission (SFAC), for Martin Luther King Jr. Week. Art+Action’s online open-source toolkit offers versions of select posters re-imagined by Robert Saywitz. Forthcoming iterations of the campaign creative will harness the talents of Stoller Design Group.
Artists including Marcela Pardo Ariza, Miguel Arzabe, Emory Douglas, Andrew Li, Hung Liu, George McCalman, Masako Miki, Joel Daniel Philips, Clare Rojas, and Stephanie Syjuco—representing a myriad of San Francisco’s communities and neighborhoods—were featured in the first edition of the campaign, which was unveiled along San Francisco’s Market Street corridor for Martin Luther King Jr. Week.
Tré Seals, founder of Studio Seals and Vocal Type Co.—who seeks to diversify design with custom-typography highlighting a piece of history from a specific underrepresented race, ethnicity, or gender—created the MARTIN font, inspired by the Memphis Strike of 1968, in which Martin Luther King Jr. joined workers in demanding recognition for their union, better wages, and safer working conditions. While in the original “I AM A MAN” posters, the ‘AM’ was highlighted, in the campaign, YOUR is emphasized, inviting viewers to action by communicating that completing the census is something you rightfully deserve and by which you are empowered.
Who’s Behind All This?
San Francisco’s first coalition for civic participation that spans art, creative, community, business, technology, philanthropy, activist, and government sectors…